TikTok Shop management, setup and full-funnel growth

Turn product discovery into measurable sales with a TikTok Shop management strategy that connects TikTok shop, creator content, and Amazon.

TikTok has changed the way customers discover products. Instead of searching for something they already know they want, shoppers encounter products via entertaining videos, trusted creators, recommendations and LIVE content.

Discovered on TikTok. Sold on Amazon. Managed by Seller Presto.

Founded in 2019, Seller Presto is an official TikTok Shop Partner and experienced Amazon agency, uniquely placed to manage both parts of the ever-changing online customer journey.

A customer may first see a product in a TikTok video, become familair with the brans, and then later search and buy via Amazon.
Seller Presto can help to create demand through TikTok whilst ensuring your brand is ready to capture and convert that demand on either TikTok shop or Amazon.

TikTok Shop management and setup from an official TikTok Shop Partner

Launching on TikTok Shop involves requires your business information, uploading and optimising your product catalogue for TikTok, and managing your fulfillment settings. Seller Presto can manage the full process, helping you to avoid common pitfalls and giving your shop a stronger foundation from launch.

TikTok affiliate and influencer management

TikTok’s affiliate program connects your products with creators who already have the trust of your target audience. The right creator won’t just generate views, they will generate sales, branded searches and lasting brand awareness with customer who are genuinely likely to purchase.

We manage the full affiliate process on your behalf:

  • Identifying relevant influencers and creators whose audience matches your product and brand
  • Handling outreach and communications
  • Managing the relationship throughout, sample dispatch, and if required, content approval and schedules
  • Reporting on results, views, clicks, affiliate sales, and the downstream impact on branded searches within Amazon Brand Analytics

Connect TikTok discovery with Amazon purchases

Amazon is often the final step in the customer journey, but it is not where the journey always begins. A customer may discover your product via a TikTok creator, watch a demonstration or review, and then visit Amazon to compare options, read reviews, and purchase from Prime.

TikTok’s impact may not only appear through direct TikTok Shop orders, but also through increased branded searches, organic traffic and sales on Amazon.

Our full-funnel management service connects these channels, using TikTok’s content, influencers, and affiliate activity, to reach customers before they have chosen a product or brand, then ensuring your Amazon listings are ready to capture and convert that demand.

Rather than treating TikTok Shop and Amazon as competing channels, we develop a coordinated strategy that creates a halo effect, building your brand beyond Amazon, whilst supporting long-term marketplace growth.

Seller Presto

5.0Out of 5 stars

Overall rating out of 13 Google reviews

Shaan Manzoor
2 days ago

Graeme was fantastic! Patient with my issue and guided me in the right direction. Thanks again!

Andy B
6 months ago

Seller Presto are fantastic partners. They've massively helped many different parts of our Amazon business and have done so with great prompt communication, and a very thorough approach to projects. We've achieved so much with their help that we never could have alone. Thanks, legends!

Jordan Barnett
10 months ago

Highly recommend Seller Presto. Graeme, Mick and the team did a great job shepherding our complicated Amazon marketplace set-up into greener pastures. Professional, great communication, and dedicated work ethic. And incredibly nice people. Thanks Seller Presto!

Beth Cook
10 months ago

I’ve been using Seller Presto to help with my Amazon account for around 3 months now. I’ve taken a huge increase in overall sales, CPC and PPC all massively improved results in the short time they’ve taken over my account. Highly recommend!

Graeme and his team have been supporting us whilst we grow our Brand on Amazon and we are a niche product so needed advice and direction on the PPC where Presto really are experts and really great guys to work with too. Stacy who is so lovely and helpful, handles our account has great knowledge in all aspects of growing a brand on Amazon and helped improve the PPC and ensures our ACOS stays low, improved the listings so we get more organic reach and advised on store layouts as well as ensured I am Prime and Black Friday ready! For anyone looking to scale their band on Amazon, i would highly recommend Graeme and his team.

Arthur Hurnell
a year ago

Seller presto are great at optimising amazon listings and managing amazon ads. I worked with Seller Presto for about a year and they were always responsive, knowledgeable and effective at managing Amazon ads. Graeme also often gave us advice about other problems that we were having in the business and I'm sure I'll be contacting him in the future with Amazon queries.

Adrian Beckett
2 years ago

Graeme helped us overcome some challenges we were facing with our Amazon account and move our potential forward significantly! An absolute pleasure to work with 👍

Maria Horner
2 years ago

Graeme and his team are absolutely fantastic! We have been working with them for almost a year now, they helped us to get up and running on Amazon and now provide us with a full service from new product launches, expanding internationally, PPC and resolving any issues we have. I would highly recommend Graeme and team for anyone needing Amazon support!

Phil Teasdale
3 years ago

I have had amazing service from Seller Presto, Graeme took the time to understand what I needed for my business and what I am trying to achieve and then, suggested a range of solutions. The range was ranked based upon the results we were likely to see at different price points. The work he undertook with comparisons and results based solutions were excellent and really informed my businesses direction and plans going forwards for the next year. Great Company, excellent technical knowledge.

Faisal Durrani
2 years ago

Seller Presto has been a great experience for us. We are a 7 Figure brand and Graeme and his team has been vital in running highly effective PPC campaigns for us. They are proactive in doing their best work rather than us chasing them (believe me there are many agencies that needed me to do that). It has been very easy to always be in touch with them, either via emails or weekly calls so I know what is going on in the business PPC wise. Overall, I would highly recommend Seller Presto to anyone who wants to take PPC off their table and hand it over to someone with confidence. Good luck!

B&M Supplies
3 years ago

Graeme and his team were fantastic and helped us resolve an issue we were struggling with on Amazon, cannot thank him enough. We would highly recommend him for anyone needing Amazon help and support.

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Services offered by Seller Presto

Why Choose Seller Presto?

Expertise, results, affordability, and dedicated support.

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Frequently Asked Questions (FAQs):

Do I need a certain number of followers to open a TikTok Shop?

No, you don’t need any followers to open a TikTok Shop as a seller. Follower counts only apply to individual creators who want to promote products through the affiliate programme. As a brand or retailer, you can set up and sell through TikTok Shop regardless of the number of TikTok followers that you have.

Can you run TikTok Shop alongside Amazon, or will they compete?

They complement each other more than they compete. TikTok drives product discovery, shoppers see your brand through creator content and decide if they’re interested. Amazon often then captures that demand when they’re ready to buy, frequently through branded search. Many brands see a halo effect from launching on TikTok, with a measurable uplift in Amazon branded searches and organic sales.

How do you find the right creators for my brand?

We research creators based on audience demographics, category relevance, engagement rate, content style, GMV and post rate, not just follower count. A creator with 15,000 highly engaged followers in your niche will typically outperform a generic influencer with 500,000. We handle all outreach, briefing and sample management.

What results can I expect from TikTok affiliates and how do you measure them?

Results vary by product, category and creator, but we track TikTok Shop affiliate sales directly, alongside views, click-through rates and engagement on affiliate content. We also monitor the downstream impact on Amazon, branded search volume, organic rank movement and sales velocity, because TikTok’s influence on Amazon performance is often where the compounding value shows up. You’ll receive regular reports covering both channels.

Is TikTok Shop right for every brand?

Not always. Products that demonstrate well in short video, anything with a visible result, a clear use case or a strong visual appeal, tend to perform best. Categories like health and beauty, supplements, food and drink, home, pet and sporting goods have seen strong TikTok Shop growth in the UK. We’ll give you an honest assessment of whether TikTok Shop makes commercial sense for your brand before recommending you invest in it.

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