Spending on Amazon ads but not sure if you’re actually making money?
Most brands know their ACoS. Very few know whether their Amazon channel is actually profitable once ad spend, FBA fees and product costs are factored in. You might be running ads across your whole catalogue without knowing which products are actually contributing to profit, watching ACoS look healthy while margins quietly get tighter.
That’s because ACoS only tells you what your ads cost relative to ad-attributed sales; it doesn’t tell you whether the SKU you’re advertising is worth advertising in the first place. Most agency reports lead with ACoS alone, which gives you an incomplete picture of what your advertising is actually costing you. We report on both ACoS and TACoS, so you can see the full picture.
We advertise differently. Before we touch a campaign, we understand your margins, because advertising a product that loses money at contribution level, no matter how good the ACoS, is just spending faster on the wrong things.
- Every SKU assessed for ad-worthiness based on real margin contribution, not just sales volume
- TACoS, not just ACoS, as our primary metric
- Budget allocated to products where paid spend actually drives profitable return
- Campaigns structured to build organic rank, reducing your long-term ad dependency
- Full visibility into how paid and organic performance interact, not just isolated ad metrics
- Monthly reporting that explains the “why” behind decisions, not just a spreadsheet of numbers
- A clear read on whether rising ad spend is translating into profit, not just top-line sales
Having worked with Amazon Ads since its inception in 2014, we have the experience to drive cost-effective traffic to your Amazon pages, whilst increasing revenue.
As a testament to our experience and expertise, Seller Presto was named as 1 of 3 finalists in the 2023 Amazon Advertising Partner Awards (EMEA Challenger category).
Our Amazon advertising experts are based in the UK at our offices in the digital city of Middlesbrough, and unlike other Amazon marketing management services, we charge a fixed fee, we don’t charge a percentage-based fee tied to advertising spend or revenue.
What will Amazon Ads management cost?
No two retailers and no two products are the same when it comes to Amazon advertising. Your offerings are as unique as your customers, so every quote is tailored to your needs.
Get in touch with our Amazon PPC consultants today, and we will build a bespoke quote based on the number of products you have, the marketplaces required, and the goals of your campaign.